Panasonic 3DO

The 3DO was conceived by entrepreneur and Electronic Arts founder Trip Hawkins.

To game publishers, the low $3 royalty rate per game was a better deal than the higher royalties paid to Nintendo and Sega when making games for their consoles.

Despite having a highly promoted launch (including being named Time magazine's "1993 Product of the Year"), the oversaturated console market and the system's mixed reviews prevented it from achieving success comparable to competing consoles from Sega and Sony, rendering its discontinuation by 1996.