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Production of the Jaguar began in the early 1990s by Flare Technology after cancellation of the Panther, and was unveiled at the 1993 Summer Consumer Electronics Show. It became an important platform for Atari, after shifting its focus from computers back to consoles.
Atari released the Jaguar to compete with 16-bit and 32-bit consoles such as the Sega Genesis, Super Nintendo Entertainment System, and 3DO Interactive Multiplayer.The Jaguar was marketed as the world's first 64-bit video game system, by adding up its two 32-bit GPU and DSP processors.